The Legends Lab is Sarah Cordiner's online business growth membership for solo business owners, coaches, consultants, course creators and small teams. It's built for ambitious business owners who've hit a revenue ceiling and want to scale past it without working harder, using tech, AI and automation. Members get a live monthly mastermind workshop and live monthly Q&A with Sarah, a private WhatsApp group where Sarah answers questions herself, her Master AI Agent Skills & Prompts Sheet of 50+ ready-made agents (updated weekly), and her full portal of 100+ workshops, courses, AI prompts and agent instructions. It's been running since 2015 (it was formerly the Edupreneur Academy).

Anyone who wants to grow a business around their expertise, skills or services, and use tech and AI to do it faster and leaner. Whether you're just getting your business off the ground or you're established and looking to scale, the Lab meets you where you are.

You'll take a quick assessment that asks what you already have in place, then get a personalised checklist of your next steps and which training to watch for each one.

All prices are in Australian dollars (AUD): $149 AUD per month, or $1,497 AUD per year. If you're outside Australia, your bank or card provider converts the payment automatically at the day's exchange rate. We have members all over the world.

Nothing, content-wise. Both give you full access to everything. Monthly is $149 AUD every 30 days and you can cancel anytime. Annual is one payment of $1,497 AUD a year. You pay for 10 months and get 12 months of access, so 2 months are free (a saving of $291 AUD compared with paying monthly).

Yes. That's exactly who I teach. Everything is shown step by step on screen, with the prompts and templates handed to you, so you can follow along even if you're currently as tech-savvy as a potato. And if you get stuck, ask in the WhatsApp group or bring it to the live Q&A.

I teach the tools I actually use to run my own businesses, including Claude, ChatGPT, GrokBot, Canva and Tekmatix, plus new AI tools as they become worth your time. You don't need Tekmatix to join. Many members use it because it puts your CRM, funnels, courses, email and automations in one place, but the strategy and AI training works whatever you use.

As much or as little as you've got. You don't have to work through everything. Your personalised checklist points you to the training you need right now, and most workshops are designed so you build the thing as you watch, so the time you spend learning is time spent getting it done.

Every month there's a live Q&A with me and a live 2-hour mastermind workshop. They're run online and every session is recorded and added to the portal, so you can watch in your own time zone.

Anytime. It's an open, ongoing membership. Take your personalised assessment the day you join, start on the training that matters most for you, and bring your questions to the next live call.

As soon as you sign up, you'll receive your login details to the Legends Lab portal (usually within a couple of minutes). That gives you the full training library, the assessment, the live call recordings and a calendar of all events and links. There's also a mobile app so you can watch on your phone.

You'll log in with your own details and 2-factor authentication each time. Tip: bookmark this page, as it has the member sign-in link at the top.

You get immediate access to all of the pre-recorded training. Live workshops, challenges and calls happen on their scheduled dates, and the recordings are added straight after.

Yes. New workshops, masterclasses and Q&A recordings are added all the time at no extra cost, including my Claude CoWork and GrokBot masterclasses.

Not while you stay a member. Prices for new members may rise as the Lab grows, but your rate is locked in for life as long as your membership stays active. If you cancel, or your membership lapses because a payment fails, you'd re-join at whatever the public price is at that time.

You can cancel anytime by emailing [email protected]. Your membership will be cancelled within 1 to 3 working days. There's no minimum term and you can re-join whenever you like.

Because you get instant access to the full library, and just like a gym membership, there are no refunds on payments already made. When you cancel, your access ends.

It's my master library of 50+ ready-made AI agent skills and prompts, covering 46 business roles: a CFO and CMO who report to you weekly, a strategic planner, blog and social media writers, sales page and funnel builders, an inbox assistant that drafts replies in your voice, SOP writers, a service delivery team and lots more. They work in Claude, ChatGPT, GrokBot and other AIs with skills or agents, it tells you exactly what order to set them up in, and I add new ones every week.

Yes. Concept To Course: AI Edition is a brand new, completely rebuilt version of my original program, delivered as a live mastermind and included in the Legends Lab. It's sold separately for $297 AUD, and members also get any future updates for as long as they stay in the Lab.

Yes, most of my courses and workshops can be bought individually for a one-off fee, and you keep long-term access to that course. As a member you get access to all of them for as long as you're in the Lab, which usually works out far cheaper.

The Legends Lab replaced my Edupreneur Academy, which ran from 2015 at different price points over the years. In December 2024 I reduced the Legends Lab to $149 AUD per month, and everyone paying a higher rate was moved down to it. Some older marketing may still show old pricing, but the prices on this page are the current ones.